Brand Strategy in Three Steps by Mandel Jay;
Author:Mandel, Jay;
Language: eng
Format: epub
Publisher: Kogan Page, Limited
Published: 2023-05-16T22:43:38+00:00
Approach to building strategies
Discovery + assessment leading to white space definition
Framework: building blocks aligning business + marketing + audience + channels
Go to market
Market intelligence (see chapter 9 on research)
Macro overview of LinkedIn usage in corporate America (or global?)âsizing + trends
Best in class (industry agnostic)
Competitive analysis
Ideal audience
Company comm ecosystem
White space
Where can we compete and win?
What are the key insights that substantiate our position?
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